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The Audacity of Soap. January 25, 2009

Posted by ourfriendben in wit and wisdom.
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Marketers. Where there’s a popular personality, there’s a way to turn it into a profitable product. Our friend Ben and Silence Dogood were talking about this yesterday when we were visiting a huge flea-and-farmers’ market not too far from our rural cottage home, Hawk’s Haven. From the inside of the building, you’d have thought we’d stumbled into the Barack Obama Mall by mistake. Everywhere we looked—walls, counters, racks—it seemed our 44th President was looking back. There were Obama posters, Obama T-shirts, Obama commemorative coins, even—as Silence pointed out to me—Obama perfume bottles. No doubt if we’d stepped into the PEZ booth, we’d have been confronted with a presidential PEZ dispenser.

But unfortunately, we didn’t see a pair of Obama-themed products that we’d read about in our favorite news digest, The Week. One enterprising marketer is apparently selling soaps with names that are puns on President Obama’s bestselling book The Audacity of Hope. According to The Week, you can buy bar soap, The Audacity of Soap, or soap-on-a-rope, Hope on a Rope, which, and I quote, “retails in packs of eight emblazoned with Obama’s observation, ‘This is our moment to clean up America.'”

Silence and I got a kick out of the punning and would have enjoyed seeing the soaps for ourselves. Not that we would have bought them. I don’t know about you, but we find the thought of showering with the President way too up close and personal. Or should we say, audacious.



1. Gail - January 25, 2009

Packaging is everything! Or so I’ve heard! Audacity of Soap is by far one of the cleverest of products. Btw, is there a good reason you all didn’t step into the PEZ booth! How could you pass on an Obama dispenser;-) gail

Ha! So true. And, though it may not be a “good” reason, despite collecting pretty much everything else, we’ve never succumbed to plastic anything, not even PEZ.

2. fairegarden - January 25, 2009

I love this title too, but agree that the obama soap might have to be just a decorative item in the bath.

Definitely one product that’s better to look at (or sell!) than buy, Frances!

3. Kathryn/plantwhateverbringsyoujoy.com - January 25, 2009

Had to come see what that little pun was about–would never have suspected it was literal! So very American to be employing the capitalistic spirit in our creative enterprising! And why not? It all helps.

Hi Kathryn! Thanks for stopping by!

4. Joy - January 25, 2009

Hi there you “guys” : )
I laughed over this .. it is quite funny even to Canadians .. believe me .. no one would ever offer to make Stephen Harper soap here !
Yes .. it would be way too personal to shower with anyone engraved in my soap, let alone your president ? haha
I hope the “hope” and momentum of good thoughts, keep emanating for a very long time .. something great has to happen with such positive thoughts for your country : )

We agree, Joy!!!

5. cj - February 7, 2009

I bought some of the soap, and gave some as gifts. The design is well done–And it’s REALLY nice soap. http://myobamabar.com

Great! Thanks, cj!

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