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Fo shizzle! Creating a catchphrase of one’s own. March 28, 2011

Posted by ourfriendben in wit and wisdom.
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“Fo shizzle! Snoop Dogg coming to Allentown’s Croc Rock!” proclaimed the headline in Friday’s Allentown, PA Morning Call. Hip-hop superstar Snoop Dogg will indeed be appearing at the Allentown franchise of the famous Crocodile Rock venues, and so, presumably, will his trademark comment, “Fo shizzle!”

Well, as it happens, our friend Ben and Silence Dogood own a rather snoopy dog of our own, our beloved Pioneer Hawk’s Haven Shiloh von Shiloh Special. So our friend Ben suggested that we add “Fo shizzle!” to any comment interpreted as coming from Shiloh. (Around here, she has plenty to say for herself, believe me.)

Silence was willing to play along, but she took the conversation in a more serious direction. “You know, Ben, I’m sure plenty of folks have signature phrases, tag lines, catchphrases, or whatever you’d like to call them. We just don’t know about them because we’re such Luddites and don’t watch TV. But the only one I can think of offhand is Emeril, with his ‘BAM!’, ‘Kick it up a notch’, and ‘Feel the love’.”

“Well, there’s always Ah-nold with ‘I’ll be BAAACK!’ and James Bond with ‘The name’s Bond. James Bond’ and ‘Shaken, not stirred’,” I pointed out. “And what about Sherlock Holmes and ‘The game is afoot!’?”

“Ben, those are fictional. Can you imagine former Governor Schwarzenegger announcing ‘I’ll be BAAACK!’ every time he left the statehouse floor?!” Silence was giving me her ‘What are you, some kind of mental cockroach?’ look. “Imagine Emeril or Snoop Dogg having to insert their trademark expressions into every public appearance, interview, and show, sort of as if Jimmy Buffett had to break into ‘Margaritaville’ every time he stepped out of his door.”

“That could get old fast,” I noted.

‘Righto, Einstein,’ I could hear Silence thinking. But unfortunately for all concerned, this train of thought had already left our friend Ben’s admittedly rusty mental tracks and was rapidly picking up speed. “Say, Silence, why don’t we come up with our own signature catchphrases?” I asked.

Silence slapped a hand dramatically over her eyes—a gesture I’ve come to know well over the years—but quickly saw the advantages of the scheme. “Okay, good plan,” she said. “Mine will be ‘Shut up, Ben!’ and yours can be ‘Great idea, Silence!'”

“Um, I’d sort of been considering ‘Isn’t that brilliant?’ as my tagline and ‘Another brilliant idea, Ben!’ as yours.”

“Another ‘brilliant’ idea, Ben!”

“Maybe you could practice a bit so it sounds more sincere and less sarcastic. Ow! Ow!!!”

“Maybe this is a bad idea, and you should forget about it before I kick it up a notch in the direction of your rump, fo shizzle!”

Geez. Clearly some people just don’t understand the mechanics of greatness. A memorable line can take you a long, long way. Right, Shiloh?

“Another brilliant idea, Ben. Fo shizzle!”

I knew you’d think so.



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