At the fringes of fandom. August 9, 2012Posted by ourfriendben in Uncategorized, wit and wisdom.
Tags: Katniss Everdeen, mockingjay pin, Ringers, Suzanne Collins, Target, The Hunger Games
Silence Dogood here. I was stunned to read this morning that Target is planning to sell replicas of the mockingjay pin worn by Katniss Everdeen in The Hunger Games. Mind you, there’s nothing stunning about Target or anyone else trying to cash in on the most popular series since Harry Potter. And I’m sure plenty of fans would love to show their loyalty to Katniss by wearing her mockingjay pin, so selling one would actually do them a service.
Here’s what’s stunning: The pin costs $999. Not $9.99 or even $99.99 (it’s 14-karat gold, so that would make sense). But $999.00. That’s more than $1,000 (once you add sales tax and/or shipping and handling) in these recessionary times, when many people don’t even have $1,000 in the bank and are living paycheck to paycheck. Assuming they’re even lucky enough to have jobs.
But Target’s apparently confident that the pins and other Hunger Games-related mechandise they’re offering will sell. You can also buy a replica of Katniss’s leather jacket, or a holographic poster signed by the cast of the movie (a steal at only $699!), on their website, www.target.com. Better rush on over before they sell out!
The sad thing is that I’m sure diehard fans will rush over and buy the stuff, whether they can afford to or not. One woman interviewed in the movie “Ringers,” about fans of The Lord of the Rings, said she’d sold her house so she could go to New Zealand for the premiere of “The Return of the King.” When asked if she regretted it, she replied that she’d do it again in a heartbeat. There are probably people out there who’d take out a home equity loan or take on a second (or third) job to buy that mockingjay pin or poster, and feel that it was money well spent. (Admittedly—but don’t tell our friend Ben!—I wouldn’t mind having a poster of Liam Hemsworth, who plays Gale Hawthorne in the films, myself. Lucky Miley Cyrus!)
But there must be a better—or at least, cheaper—way to express devotion to one’s fictional heroes than going bankrupt in their cause. There are plenty of affordable fan books, as well as serious works, out there on The Hunger Games already; search on Amazon and see for yourself. There’s a CD of the music, and the movie is due for release on DVD and Blu-Ray this month. There’s all sorts of more affordable paraphernalia, and there’s even a contest that fans can enter to win a visit to the set of the next movie in the series, “Catching Fire.” I don’t know if there are Hunger Games action figures like the ones that proved so popular after the Lord of the Rings movies were released, but I wouldn’t be surprised.
At any rate, I checked on Amazon to see if there were already mockingjay pins out there for eager fans who didn’t happen to have $1,000-plus in their pockets. And yes, there are lots of options, starting at $1.49. So please, don’t blow your budget on something you can’t afford. Leave those $999 pins to the 1% and live within your means. Perhaps you can turn your Hunger Games enthusiasm into creating something original and meaningful yourself.
‘Til next time,