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Rotten tomatoes. September 26, 2012

Posted by ourfriendben in wit and wisdom.
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Why are people so bizarre? Our friend Ben was staggered to read in this morning’s Wall Street Journal that adults by the thousands are now lining up in parking lots across America and paying $50 for the privilege of hurling rotten (the article euphemistically refers to them as “overripe”) tomatoes at each other. (Find the article, “Messy Business: Now You Can Pay to Get Hit by a Tomato,” at www.wsj.com.)

These are adults, mind you, people in theirĀ 20s and 30s. Several who were interviewed for the article were schoolteachers, who presumably wouldn’t find it amusing if they were pelted with rotten tomatoes by their students. Yet there they were, many of the participants in wild costumes, in a parking lot with a semi truckload worth of rotten tomatoes, hurling and mashing them onto each other. What on earth were they thinking?!

Mind you, we Americans aren’t the only ones who’ve lost our minds. The entrepreneur who came up with the idea of our Tomato Battles was inspired by an annual festival of tomato-tossing in Spain that draws an estimated 10,000 participants. I guess it beats running with the bulls.

In case you’re wondering why they use rotten rather than ripe tomatoes, they’re softer and squishier, not to mention cheaper. Getting hit in the head with a firm tomato (or a few dozen) could do some serious damage. Having a rotten tomato mashed into your face is apparently hilariously entertaining.

There’s one useful lesson we can all take from the insanity: People are willing to pay for this. The entrepreneur who launched these events is raking in something like $100,000 per event. Perhaps you, our friend Ben, and other enterprising types could start our own series of events where people toss grapes, rotten eggs, popcorn, or raw bacon at each other. No doubt we’d have crowds of idiots lining up.

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