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Who has time for this? June 6, 2012

Posted by ourfriendben in wit and wisdom.
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Our friend Ben read an article in last week’s Wall Street Journal about how anyone who wanted to be viable, to keep up, to even remain afloat in today’s social-media soup needed to maintain an active presence on Google+ as well as on Facebook, YouTube, Twitter, Pinterest, LinkdIn, and etc.etc.etc.

Even celebrities, whom you’d think would be exempt, are hiring the latest public-relations specialists, the social media experts, to set up and maintain vital sites for them on all these social media outlets. I guess it’s no longer talent or even looks but the number of followers you have on Facebook and Twitter that land you the plum roles.

Then there are the poor slobs who are trying to do their jobs to support themselves and their families. Instead of just doing what they’ve chosen and been trained to do, they now are forced by their bosses to have an active presence on all these sites as well. God help them if they’re the world’s best chef or auto mechanic but can’t manage to maintain a popular virtual presence in the social media world. The Dalai Lama does it, why shouldn’t you?

Our friend Ben, a former executive, understands better than most that there are only so many hours in a day. I also know how much time it takes me and Silence Dogood to write blog posts, answer any comments, and review and respond to our e-mail. It’s a lot of time, a lot of unpaid time, time we enjoy spending but that has no compensation for us of any kind. It’s as much time as Silence and I can bear to give to unpaid, seemingly unrewarded efforts. 

Yow. Just living our lives in the world takes up so much time, and in this case, it’s meaningful time. Working to feed, clothe, and house ourselves takes up any time that’s left. In the past, if we happened to stumble on a shred of free time or an extra dollar, we made the most of it, going out to eat, to a movie, to a B&B or our favorite store. Now, we’d damned well better put that “extra” time back into social media if we hope to keep our jobs. If even celebrities feel pressured to maintain a platform, what about the rest of us poor slobs?  

Who has time for this?